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Updating
I am updating this website. I will first change the lay-out, throw away the bad links. Make a new logo (the most important of all). Then I will start writing again.
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Brainbulb Marketing Ideas
I have started a new platform called Brainbulb. On this website I will publish marketing ideas. The focus will be on marketing in general and marketing concepts. With my background in cultural marketing, I will sometimes write about museums and other cultural marketing. So If you are interested..check it out. www.brainbulb.nl
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Advertising is selling
“In the past I have made too many compromises when I made advertisements for the Tropenmuseum”. This is what I was thinking when reading the book “Ogilvy on Advertising“. This book is from 1983 is written by David Ogilvy an advertising guru from the past. For me this book has one main message: Advertising is ...
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Crazy years ahead of me
Yes, I am getting crazier all the time lately. I have quit my job at the Tropenmuseum and I am now sitting at home watching the flowers grow….until I can start with my new job. I will be the head of marketing and sales at the Dolhuys, the national museum of psychiatry. But still did ...
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Top 10 blockbuster exhibition tips
Before the holidays I went to a presentation about a big blockbuster exhibition “The Terracotta army of Xian. This exhibition took place in the Drents Museum in Assen form the first of February until the end of August 2008. The exhibition was a major success, the Drents Museum normally has an attendance of 100.000 visitors ...