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Being mission-based and market driven
Today en Yesterday at the Tropenmuseum we had a big symposium about the role and importance of the Tropenmuseum as an ethnological museums in the 21st century. The discussions were academical and very interesting. The debate was mainly focused on what the exhibitions of the Tropenmuseum are all about, and what it should be about ...
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My skull is bigger then your skull
Last week the whole of Amsterdam was plastered with the image of Damien Hirst’s skull. The Rijksmuseum lets the whole Dutch world know that they have this precious object on display. The most expensive artwork in the world is in Amsterdam: “come and see it now!”. (It can be debated if it really the most ...
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"I don’t care about the visitor numbers"
In a Dutch newspaper (NRC) there was an article about Philippe de Montebello the departing director off the Metropolitan Museum of Art (the Met). Under his presidency the Met doubled up in exhibiting space end collected a few billion dollars in funds and has huge visitor numbers. The Met has around 5 million visitors a ...
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To be Vodoued (or Voodooed)
I have not posted in two weeks but I am very busy with the opening of our new exhibition called ‘Vodou, art & mysticism from Haiti’ on the 31st of october. But I can give you a preview of all the advertising materials we made. Below you see our commercial for the exhibition. It will ...
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Core business of a Museum
As a marketeer I sometimes wonder what is the purpose of a museum? What is the core business of a museum? In my work I am always so focused on selling exhibits that I think that other products and services that are made by my museum are less important. For example a curator has written ...