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"I don’t care about the visitor numbers"
In a Dutch newspaper (NRC) there was an article about Philippe de Montebello the departing director off the Metropolitan Museum of Art (the Met). Under his presidency the Met doubled up in exhibiting space end collected a few billion dollars in funds and has huge visitor numbers. The Met has around 5 million visitors a ...
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Core business of a Museum
As a marketeer I sometimes wonder what is the purpose of a museum? What is the core business of a museum? In my work I am always so focused on selling exhibits that I think that other products and services that are made by my museum are less important. For example a curator has written ...
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How to create a blockbuster exhibition
In one of my previous posts I made a star appeal matrix for creating blockbuster exhibitions. While making this matrix I was contemplating what defines a blockbuster exhibition. With some googleing and some of my own brainpower I found that a blockbuster exhibition has the following characteristics: Quantitative characteristics in order of importance are: The ...
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Discount Coupon Criteria and Checklist
In the beginning of 2008 the Tropenmuseum participated in a coupon action with ETOS one of the biggest drugstore companies in the Netherlands. For every 15 euro’s spend at ETOS you would get a coupon. With this coupon the second ticket at several theme parks (and a museum) would be free of charge. In three ...
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Star appeal matrix
After writing my blog article on star appeal that was finished at 23.39 I went to bed for some good night sleep. Right before my eyes shut down totally I was thinking about my article and saw that I mixed up some things. My conclusion was that not all celebrities are equal in the museum ...