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Being mission-based and market driven
Today en Yesterday at the Tropenmuseum we had a big symposium about the role and importance of the Tropenmuseum as an ethnological museums in the 21st century. The discussions were academical and very interesting. The debate was mainly focused on what the exhibitions of the Tropenmuseum are all about, and what it should be about ...
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Why do people visit a Museum?
Since I am working as a museum marketeer I always wonder why do people visit a museum? Why do people desire to go to a building and view different kind of objects? I don’t claim to have the total and complete answer to this question but I will try to shed a light on the ...
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Smoking not allowed!!
A colleague of mine once told me that, at school, his children had to pretend they were running a museum. The end result of their assignment was….regulatory signs with things that were not allowed. I was thinking of this story while I was on a short holiday in Brugge (Bruges) Belgium. I visited there the ...
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Discount Coupon Criteria and Checklist
In the beginning of 2008 the Tropenmuseum participated in a coupon action with ETOS one of the biggest drugstore companies in the Netherlands. For every 15 euro’s spend at ETOS you would get a coupon. With this coupon the second ticket at several theme parks (and a museum) would be free of charge. In three ...
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Price Elasticity: Optimum entrance fee part 3
This is part 3 about the optimum entrance fee. This post elaborates on my previous posts about the optimum entrance fee. A lot of you probably know the basics of Price elasticity. And even if you don’t know anything about it you experience your own price elasticity a lot of times. A perfect everyday example ...