Comments for museummarketing.info http://www.museummarketing.info Museum Marketing Blog (in cloggy English) Wed, 10 Mar 2010 20:24:51 +0000 http://wordpress.org/?v=2.7 hourly 1 Comment on Advertising is selling by james http://www.museummarketing.info/2009/02/advertising-is-selling/comment-page-1/#comment-33 james Sun, 22 Feb 2009 15:01:01 +0000 http://www.museummarketing.info/?p=110#comment-33 Good points and yes all these small differences can make a massive impact. Hmm Voodoo is more familiar with me as Voudou is a play on the word but takes away my learned association. Stuff like that turns down the emotional impact level as your mind is diverting processing power to assimilate the "play of words" factor. What do you do with social media and advertising? Good points and yes all these small differences can make a massive impact. Hmm Voodoo is more familiar with me as Voudou is a play on the word but takes away my learned association. Stuff like that turns down the emotional impact level as your mind is diverting processing power to assimilate the “play of words” factor. What do you do with social media and advertising?

]]> Comment on Crazy years ahead of me by Douwe jan schrale http://www.museummarketing.info/2009/01/crazy-years-ahead-of-me/comment-page-1/#comment-21 Douwe jan schrale Wed, 28 Jan 2009 17:25:45 +0000 http://www.museummarketing.info/?p=100#comment-21 Looking forward to Work with you.! the new intern. starting 9 February Looking forward to Work with you.!

the new intern. starting 9 February

]]> Comment on Top 10 blockbuster exhibition tips by Timur Alhimenkov http://www.museummarketing.info/2009/01/top-10-blockbuster-exhibition-tips/comment-page-1/#comment-20 Timur Alhimenkov Wed, 28 Jan 2009 01:03:57 +0000 http://bergtop.wordpress.com/?p=46#comment-20 Wow! Thank you! I always wanted to write in my blog something like that. Can I take part of your post to my site? Of course, I will add backlink? Sincerely, Timur I. Wow! Thank you!
I always wanted to write in my blog something like that. Can I take part of your post to my site?
Of course, I will add backlink?

Sincerely, Timur I.

]]> Comment on NoTube strategy by David http://www.museummarketing.info/2008/09/notube-strategy/comment-page-1/#comment-11 David Sun, 11 Jan 2009 21:22:14 +0000 http://bergtop.wordpress.com/2008/09/17/notube-strategy/#comment-11 Hello, I help administer the MoMA YouTube page, and while I agree that museums as a whole do not get very large numbers of views for videos, I think the experience is worthwhile because it opens the museum up for visitors in a new way and makes the museum consider ways to interact. I think the trick is that you need to approach the medium of YouTube differently from other videos. A visitor to YouTube is not looking for perfect lighting and tight-scripting of videos like television; they are looking for a quick look, a sneak peek behind-the-scenes, or a few words from an artist/curator either before or after a visit. Produce the videos quickly and timely, and embed them on your site and offer them through other channels (iTunes, Vimeo, etc) and you should get better results. Brooklyn Museum is another place to look at different approaches (visitors creating videos, videos for their new program with Twitter, etc), as well as the Exploratorium in San Francisco and the San Jose Museum of Art (to name a few). In the end, the goal is not purely numbers; if you can provide content to 1,000 people who are very interested in, for example, watching public programs (without investing huge time/money from your staff), this might be worth more than 10,000 people who just look at a video once and don't care about your institution. Regards, David Hello,

I help administer the MoMA YouTube page, and while I agree that museums as a whole do not get very large numbers of views for videos, I think the experience is worthwhile because it opens the museum up for visitors in a new way and makes the museum consider ways to interact. I think the trick is that you need to approach the medium of YouTube differently from other videos. A visitor to YouTube is not looking for perfect lighting and tight-scripting of videos like television; they are looking for a quick look, a sneak peek behind-the-scenes, or a few words from an artist/curator either before or after a visit. Produce the videos quickly and timely, and embed them on your site and offer them through other channels (iTunes, Vimeo, etc) and you should get better results. Brooklyn Museum is another place to look at different approaches (visitors creating videos, videos for their new program with Twitter, etc), as well as the Exploratorium in San Francisco and the San Jose Museum of Art (to name a few).

In the end, the goal is not purely numbers; if you can provide content to 1,000 people who are very interested in, for example, watching public programs (without investing huge time/money from your staff), this might be worth more than 10,000 people who just look at a video once and don’t care about your institution.

Regards,

David

]]> Comment on How to determine the optimum entrance fee. Part 1 by Why do people visit a Museum? | museummarketing.info http://www.museummarketing.info/2008/07/how-to-determine-the-optimum-entrance-fee-part-1/comment-page-1/#comment-10 Why do people visit a Museum? | museummarketing.info Sun, 11 Jan 2009 16:01:31 +0000 http://bergtop.wordpress.com/2008/07/16/how-to-determine-the-optimum-entrance-fee-part-1/#comment-10 [...] one of my other posts I discussed what factors a Museum should consider to get the most revenues out of their entrance [...] [...] one of my other posts I discussed what factors a Museum should consider to get the most revenues out of their entrance [...]

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