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Advertising is selling
“In the past I have made too many compromises when I made advertisements for the Tropenmuseum”. This is what I was thinking when reading the book “Ogilvy on Advertising“. This book is from 1983 is written by David Ogilvy an advertising guru from the past. For me this book has one main message: Advertising is ...
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Crazy years ahead of me
Yes, I am getting crazier all the time lately. I have quit my job at the Tropenmuseum and I am now sitting at home watching the flowers grow….until I can start with my new job. I will be the head of marketing and sales at the Dolhuys, the national museum of psychiatry. But still did ...
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Being mission-based and market driven
Today en Yesterday at the Tropenmuseum we had a big symposium about the role and importance of the Tropenmuseum as an ethnological museums in the 21st century. The discussions were academical and very interesting. The debate was mainly focused on what the exhibitions of the Tropenmuseum are all about, and what it should be about ...
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To be Vodoued (or Voodooed)
I have not posted in two weeks but I am very busy with the opening of our new exhibition called ‘Vodou, art & mysticism from Haiti’ on the 31st of october. But I can give you a preview of all the advertising materials we made. Below you see our commercial for the exhibition. It will ...
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Testing outdoor advertising
Within a few weeks the Tropenmuseum will open it’s new exhibition about the Haitian religion ‘Vodou‘ (or voodoo). The passed few weeks were very busy for me. We were designing and planning our new campaign. Again we heavily focus on outdoor advertising in this new campaign. In a previous post I have written about criteria ...