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Discount Coupon Criteria and Checklist
In the beginning of 2008 the Tropenmuseum participated in a coupon action with ETOS one of the biggest drugstore companies in the Netherlands. For every 15 euro’s spend at ETOS you would get a coupon. With this coupon the second ticket at several theme parks (and a museum) would be free of charge. In three ...
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Price Elasticity: Optimum entrance fee part 3
This is part 3 about the optimum entrance fee. This post elaborates on my previous posts about the optimum entrance fee. A lot of you probably know the basics of Price elasticity. And even if you don’t know anything about it you experience your own price elasticity a lot of times. A perfect everyday example ...
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Why ‘Art matters’, optimimum entrance fee part 2.
In my previous post I have mentioned eight factors to consider when setting an admission price. I just want to explore the first factor that is the factor ‘art matters’. What does ‘art matters’ mean? I will present a few cases to show why ‘art matters’ in setting your entrance fee and I will show ...
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Is a collaborative museum pass a good idea?
In the Netherlands and Amsterdam we have two collective museum cards. The first is the so called ‘museumkaart’ or museumcard. This card gives you free entrance, for a year, to about 400 museums in the netherlands after you paid a subscription fee of about 35 euros. This card is handed out by the museumvereniging (The ...
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How to determine the optimum entrance fee. Part 1
This post is about setting the optimum price for your Museum. And by optimum I mean what factors a Museum should consider to get the most revenues out of their entrance fees/admissions. 1. Contents/Quality of the exhibitions. Actually what you have on display really matters. The better the content the higher you can set your ...