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Why do people visit a Museum?
Since I am working as a museum marketeer I always wonder why do people visit a museum? Why do people desire to go to a building and view different kind of objects? I don’t claim to have the total and complete answer to this question but I will try to shed a light on the ...
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Smoking not allowed!!
A colleague of mine once told me that, at school, his children had to pretend they were running a museum. The end result of their assignment was….regulatory signs with things that were not allowed. I was thinking of this story while I was on a short holiday in Brugge (Bruges) Belgium. I visited there the ...
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Blockbuster with Star appeal
In one of my previous posts I talked about ‘art matters‘. I explained that the content of the exhibition is one of the factors to consider when setting the admittance price. Actually the three examples I used can be determined as blockbusters. It were ‘King Tut’, ‘Bodies the exhibition” and ‘Rembrandt Caravaggio’. What at least ...
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Book Review: Nudge: Improving Decisions About Health, Wealth, and Happiness
I have finished this books several days ago. This book is not about self improvement or personal development (that is what I first thought when I saw the title). This book is about designing choice environments where people make the choices that are best for them, others or society. First they explain that people have ...