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Advertising is selling
“In the past I have made too many compromises when I made advertisements for the Tropenmuseum”. This is what I was thinking when reading the book “Ogilvy on Advertising“. This book is from 1983 is written by David Ogilvy an advertising guru from the past. For me this book has one main message: Advertising is ...
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My skull is bigger then your skull
Last week the whole of Amsterdam was plastered with the image of Damien Hirst’s skull. The Rijksmuseum lets the whole Dutch world know that they have this precious object on display. The most expensive artwork in the world is in Amsterdam: “come and see it now!”. (It can be debated if it really the most ...
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To be Vodoued (or Voodooed)
I have not posted in two weeks but I am very busy with the opening of our new exhibition called ‘Vodou, art & mysticism from Haiti’ on the 31st of october. But I can give you a preview of all the advertising materials we made. Below you see our commercial for the exhibition. It will ...
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Testing outdoor advertising
Within a few weeks the Tropenmuseum will open it’s new exhibition about the Haitian religion ‘Vodou‘ (or voodoo). The passed few weeks were very busy for me. We were designing and planning our new campaign. Again we heavily focus on outdoor advertising in this new campaign. In a previous post I have written about criteria ...
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Why do people visit a Museum?
Since I am working as a museum marketeer I always wonder why do people visit a museum? Why do people desire to go to a building and view different kind of objects? I don’t claim to have the total and complete answer to this question but I will try to shed a light on the ...