Comments on: Why ‘Art matters’, optimimum entrance fee part 2. http://www.museummarketing.info/2008/07/why-art-matters-optimimum-entrance-fee-part-2/ Museum Marketing Blog (in cloggy English) Sun, 20 May 2012 08:10:06 +0000 http://wordpress.org/?v=2.7 hourly 1 By: "I don’t care about the visitor numbers" | museummarketing.info http://www.museummarketing.info/2008/07/why-art-matters-optimimum-entrance-fee-part-2/comment-page-1/#comment-8 "I don’t care about the visitor numbers" | museummarketing.info Sun, 11 Jan 2009 15:51:18 +0000 http://bergtop.wordpress.com/2008/07/23/why-art-matters-optimimum-entrance-fee-part-2/#comment-8 [...] not? First of all in previous blog posts I have said that ‘art matters’ for getting really high visitor numbers. Mr Montebello has [...] [...] not? First of all in previous blog posts I have said that ‘art matters’ for getting really high visitor numbers. Mr Montebello has [...]

]]> By: Paul Orselli http://www.museummarketing.info/2008/07/why-art-matters-optimimum-entrance-fee-part-2/comment-page-1/#comment-2 Paul Orselli Wed, 23 Jul 2008 15:01:00 +0000 http://bergtop.wordpress.com/2008/07/23/why-art-matters-optimimum-entrance-fee-part-2/#comment-2 Hi Dimitry,<br/><br/>I'm happy to have been made aware of your blog!<br/><br/>One thing that is implied in your post is whether these "blockbuster" temporary exhibitions are really the best use of a museum's resources.<br/><br/>These shows certainly increase attendance, but do they really increase revenue, once all the additional expenses (such as marketing and security, for example) are taken into account?<br/><br/>Most importantly are we training visitors to "undervalue" a museum's permanent collections by the emphasis on "special" shows? Hi Dimitry,

I’m happy to have been made aware of your blog!

One thing that is implied in your post is whether these “blockbuster” temporary exhibitions are really the best use of a museum’s resources.

These shows certainly increase attendance, but do they really increase revenue, once all the additional expenses (such as marketing and security, for example) are taken into account?

Most importantly are we training visitors to “undervalue” a museum’s permanent collections by the emphasis on “special” shows?

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